How we think about product, AI and pricing decisions

Not a blog. These are the arguments we make in engagements, written down — on prioritising AI investment, on why pilots stall, and on what happens when pricing stops tracking value.

Published

Arguments, not articles.

Insight

How to Prioritise AI Use Cases

Rank AI use cases on data readiness, permission and cost against a manual baseline — in that order. A practical framew…

Read →

Insight

Why AI Pilots Fail to Reach Production

AI pilots stall for reasons that are rarely technical: no stated baseline, unowned running cost, security review arriv…

Read →

Insight

Seat-Based Pricing Breaks When Usage Stops Tracking Value

Seat pricing works while seats and value move together. When they diverge, small customers subsidise large ones. How t…

Read →

Topics we write about

Disagree with any of this?

We would rather have the argument than the agreement. Tell us where you think we have it wrong.

Discuss a decision (opens in a new tab) Send a brief instead

Senior-led engagements
No model or software resale
Reply within two working days