Home/Services
What we do
Product, AI and growth advisory for companies that have to choose
Troia Value Advisors works on high-value product and capital decisions: what to build, what to stop building, where AI deserves investment, how to price it, and how to fund it. Seven services across three practices, run by the the founder.
- Senior-led engagements
- Written recommendation first
- No model or software resale
Seven services, three practices
Pick by the decision, not the label.
Flagship engagement
AI Transformation
“We have thirty AI ideas and no way to choose between them.”
Read more →Growth & Capital
Pricing & Packaging
“Usage keeps growing but our margins don't.”
Read more →Product & Portfolio
Product Strategy
“Three teams are building for three different customers.”
Read more →Product & Portfolio
Product Portfolio
“We're funding eleven products and can't say which ones earn their place.”
Read more →Product & Portfolio
Product Design
“Customers buy it, then never really start using it.”
Read more →Growth & Capital
Growth Management
“Acquisition works but the economics underneath don't.”
Read more →Growth & Capital
Startup Fundraising
“The deck tells one story and the model tells another.”
Read more →Growth & Capital
Financial Strategy
“Revenue is growing and margin is falling.”
Read more →Not sure which of these you need?
Most engagements begin with one question a team has been circling for months. Describe it and we will tell you which piece of work fits.
- Senior-led engagements
- No model or software resale
- Reply within two working days