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Growth & Capital
Growth Consulting: Which Motions Compound and Which Cost You Twice
Growth management is the work of finding which acquisition and retention motions compound and which merely replace customers already lost. It begins with activation and retention, because raising spend on a leaking funnel buys the same customer twice.
Channel investment comes last in our sequence, on purpose.
- Senior-led engagements
- Written recommendation first
- Reply within two working days
When companies call us
The conversation that keeps restarting
Portfolio
“Acquisition works but the economics underneath don't.”
Adoption
“Our CAC keeps rising and we cannot say why.”
Pricing
“We're spending more to stand still.”
Sequence
“LTV to CAC is a number nobody in the room believes.”
And usually
“We have been going round this for months and keep starting the argument again.”
And usually
“We have been going round this for months and keep starting the argument again.”
The engagement
What we look at, and what you keep
What we analyse
- The funnel end to end, instrumented rather than estimated
- Activation and retention before any question about channels
- Unit economics you would be comfortable showing an investor
- Which experiments are worth running, sized by expected impact
What you receive
- A growth model tied to the P&L rather than to a dashboard
- A prioritised experiment backlog with sizing
- Activation and retention instrumented for the next team
- Unit economics that survive diligence
How long it takes
8–16 weeks, or a two-week diagnostic on a single question.
Who it is for
Companies with real acquisition volume where the economics have stopped improving.
We will usually recommend spending less before spending better.
Related services
Common questions
Growth Management, in practice
Why do you leave paid channels until last?
Because spend amplifies whatever the funnel already does. If activation and retention are weak, more spend buys more churn faster.
What does a growth model tied to the P&L mean?
That the growth figures and the finance figures reconcile. A dashboard that cannot be traced into the accounts is a reporting exercise, not a model.
Do you run the experiments for us?
We set the cadence and run the first ones with your team, then hand it over. If we are still essential a year later, something has gone wrong.
Tell us the decision you are facing.
A short paragraph is enough. Where another firm would serve you better, we will say so and suggest one.
- Senior-led engagements
- No model or software resale
- Reply within two working days