Product & Portfolio
Product Design Consulting: Does the Experience Match the Promise
Product design in an advisory context means making sure the experience a customer actually receives matches the one that was sold. That usually starts with activation — the path from signing up to the first moment the product does the thing it was bought for.
A strong demo and a weak first week is one of the most common and most expensive gaps we see.
- Senior-led engagements
- Written recommendation first
- Reply within two working days
When companies call us
The conversation that keeps restarting
Portfolio
“Customers buy it, then never really start using it.”
Adoption
“Time to first value is measured in weeks.”
Pricing
“Sales converts well and retention doesn't.”
Sequence
“Our design system exists but nobody maintains it.”
And usually
“We have been going round this for months and keep starting the argument again.”
And usually
“We have been going round this for months and keep starting the argument again.”
The engagement
What we look at, and what you keep
What we analyse
- The activation funnel, stage by stage, instrumented properly
- Where new accounts stall between signup and first value
- Whether research would change a decision, or merely decorate one already made
- How the design system is maintained once we leave
What you receive
- Shipped design, reviewed against live usage
- A component library your team can maintain
- Activation instrumented so the next change can be measured
- Documented reasoning behind each significant choice
How long it takes
8–16 weeks, working alongside your engineers.
Who it is for
Companies where the product is bought and then under-adopted, and where engineering can be involved from the start.
We do not hand designs over a wall. Work built without the engineers who will ship it tends not to ship.
Related services
Common questions
Product Design, in practice
Do you do research?
Where it will change a decision. We do not commission research to justify a choice already made.
Will our team be able to maintain the work?
That is the test we design for. You get a component library and written reasoning, and we stay long enough to hand it over properly.
Is this a full design agency service?
No. We work on product design where it connects to a commercial decision — activation, retention, packaging. For brand and marketing design you want a different kind of studio.
Tell us the decision you are facing.
A short paragraph is enough. Where another firm would serve you better, we will say so and suggest one.
- Senior-led engagements
- No model or software resale
- Reply within two working days